Client & Service Systems
Live Client ProjectSIS Asphalt
A multi-page service website for Florida asphalt education, trust, and quote requests.
Hi, I’m
Juan Lopez
Behavior Analyst
Researcher & Digital Systems Designer
I study behavior.
I design with people in mind.
Observation. Data collection. Implementation. Great interventions begin with them. So do the digital experiences I design.
Research Spotlight
AI (Mis)attribution
Do people judge the same interactions differently when they believe it was written by Artificial Intelligence?
When we conducted an online study, participants rated a conversation as more natural when they believed both speakers were human than when they believed one was AI... Even though every condition used the same transcript.
Qualtrics IBM SPSS Online study
Behavior Analysis
Data reveals patterns. Care reveals their purpose.
Behavior analysis to me is the most applicable branch of psychology. The principles of reinforcement can be used to build up a model of how people interact with their environments. If behaviors are actions by an organism, why can't thought be one as well? When looking at it from this perspective, human decision-making becomes a lot easier to understand.
Data does not define the human experience. But it can help us better understand it. Understanding the cause behind behavior allows us to create more ethical interventions, and build more practical systems.
ABA-Informed Design Pathway
A clearer path from observation to useful change.
Behavioral ideas are translated into everyday design decisions. Technical terms appear only where they add precision.
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Stimulus salience and attending
Make What Matters Easy to Notice
Visual hierarchy, contrast, and placement make task-relevant information easier to distinguish from supporting detail. The most useful next action should stand out without competing unnecessarily for attention.
Design implication: prioritize the next useful action, then layer in supporting detail.
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Discriminative stimuli
Use Clear Cues for Action
Labels, controls, and interface states should signal which actions are available and which are likely to work. Consistent cues reduce guesswork and help people move through a system with greater confidence.
Design implication: use stable labels, recognizable controls, and predictable states.
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Task analysis, prompting, and fading
Support Progress in Manageable Steps
Complex tasks become more approachable when they are divided into meaningful steps and supported at the moment help is needed. That assistance should gradually recede as the person becomes more capable of completing the task independently.
Design implication: sequence difficult tasks, provide timely guidance, and fade support when it is no longer needed.
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Consequences and reinforcement
Make Outcomes Clear and Consistent
Immediate, accurate feedback helps people determine whether an action worked. A consequence functions as reinforcement only when it makes the behavior it follows more likely to occur again.
Design implication: confirm outcomes, preserve progress, and make effective actions easy to repeat.
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Social validity and data-based decisions
Measure Meaningful Outcomes
A useful system should be evaluated by outcomes that matter to the people using it. Measure whether important tasks become more successful, efficient, or independent, identify barriers, and revise the environment when results fall short.
Design implication: define observable success with users and let the results guide refinement.
The pathway is grounded in behavior-analysis literature on attending, stimulus control, prompting, fading, feedback, and socially meaningful outcomes. It also reflects professional ethics emphasizing dignity, compassion, self-determination, and informed choice. Read the full approach and sources.
Selected Work
Different systems. One careful foundation.
Research, client services, commerce, and data work shaped around the real decisions people need to make.
Commerce & Brand Systems
Independent Commerce ProjectVX Nexus
An art-directed Shopify system connecting training, recovery, cooling, and everyday products.
Commerce & Brand Systems
Independent Commerce ProjectWorld Cup Items
A seasonal international storefront organized around country pride and match-day rituals.
Research & Behavioral Systems
Academic ResearchAI Misattribution
An online experiment testing whether labels about AI involvement change judgments of the same interaction.
Client & Service Systems
Live Client ProjectSharper Image Services
A centralized service and payment website for a South Florida landscaping company.
Client & Service Systems
Live Client ProjectSIS Florida
A product-education and inquiry website for residential and commercial sod customers.
Research & Behavioral Systems
Internal ToolPantherNOW Operations
A 2025 operations-site iteration organized around clearer access to internal information.
Research & Behavioral Systems
Under ConstructionABA Data Visualization System
A developing model for making behavioral data easier to inspect and discuss.
Project Ecosystem
One industry ecosystem. Three different digital problems.
Sharper Image Services
Centralizing a broad landscaping and land-service offering, including inquiry and payment tasks.
SIS Florida
Explaining sod varieties and installation for residential and commercial audiences.
SIS Asphalt
Creating a deeper service, trust, education, and quote-request architecture.
Services
Careful thinking, carried through to implementation.
Engagements can begin with research, a website, a commerce system, or a need to make complex information more usable.
Behavioral Research & Strategy
Research that identifies patterns, barriers, needs, and opportunities before design begins.
Web Design & Development
Responsive websites built around clarity, accessibility, performance, and purposeful structure.
Commerce & Digital Systems
Shopify theme development and operational systems that make products, services, and decisions easier to understand.
Data & Content Systems
Tools that organize information, reveal patterns, and support more informed decisions.
About Juan
Behavior analysis comes first.
My background in behavior analysis shapes how I approach every project. Before I design, build, or interpret data, I look at the conditions influencing how people act, what they need, and where a system may be creating unnecessary friction. Across research, design, development, e-commerce, and data work, I begin with the same principles: observe carefully, define clearly, respect individual differences, communicate with intention, and improve the environment without losing sight of the person.
I build client websites using SitePad and WordPress, develop Shopify themes, and use Astro to create focused, lightweight websites. Across each platform, I carry the same behavior-informed foundation into research, information design, and digital systems. My goal is not simply to make something functional, but to create experiences that are clear, useful, and responsive to the people who use them.
Read more about Juan