Client & Service Systems
SIS Asphalt
A deeper information architecture helps homeowners and project managers compare services, understand the process, consider Florida conditions, and request a quote.
Context
The work in context.
A more complex service offering needed enough depth for comparison and preparation without making quote acquisition difficult.
Case study summary
What did Juan build?
A multi-page service website for Florida asphalt education, trust, and quote requests.
This case study was last reviewed on .
Role, audience and objectives
Responsibility carried through the system.
Juan's role
- Strategy and multi-page information architecture
- Visual and responsive design
- SitePad development
- Service and search-oriented content structure
- Forms, business email, domain configuration, and launch
Audience
- Florida homeowners
- Property and project managers
Objectives
- Create a clear multi-page service architecture
- Explain consultation, preparation, materials, installation, and maintenance
- Connect local conditions to practical service information
Behavioral lens
- Orientation through predictable structure
- Feedback and continuity across a multi-step inquiry
Context
SIS Asphalt is the most structurally developed service-business project in this group. It supports service comparison, process education, Florida-specific considerations, trust signals, and quote acquisition across multiple pages.
Juan’s role
Juan independently led the complete process: strategy, information architecture, visual design, SitePad development, responsive implementation, content structure, forms, business email, domain setup, and launch.
Important decision
The architecture gives important questions their own page instead of compressing everything into a single sales screen. Quote prompts remain available, but education comes first.
Information architecture and visual direction
Important structural decisions.
Information architecture
- Home
- Services
- Seal coating
- Blog
- About
- Contact and quote requests
Design decisions
- Used deeper service pages for questions that could not be answered responsibly in a card
- Repeated quote pathways at meaningful decision points
- Balanced technical process education with local credibility
Technical implementation
Infrastructure, responsive behavior, and access.
Email, forms, payments and platform
- SitePad multi-page website
- Quote form
- Business email
- Domain and launch configuration
Accessibility and responsive design
- Logical page hierarchy
- Clear form labels
- Responsive navigation
Reflection
What the project clarified.
Depth can reduce uncertainty when it is organized around the questions people are actually trying to answer.