Client & Service Systems
SIS Florida
The website translates specialized sod knowledge into clear comparisons, installed-work context, and quote pathways for South Florida audiences.
Context
The work in context.
Visitors needed to understand sod varieties, intended uses, installation services, and project capability without needing specialist knowledge first.
Case study summary
What did Juan build?
A product-education and inquiry website for residential and commercial sod customers.
This case study was last reviewed on .
Role, audience and objectives
Responsibility carried through the system.
Juan's role
- Strategy and information architecture
- Visual and responsive design
- SitePad development
- Product education and content structure
- Forms, business email, domain configuration, and launch
Audience
- Residential property owners
- Commercial buyers and project teams
Objectives
- Explain sod choices in accessible language
- Distinguish residential and commercial needs
- Use installed work to add practical context
Behavioral lens
- Learning through manageable comparisons
- Clear cues for audience and product fit
Context
SIS Florida serves people who may know they need turf but not yet understand how varieties, installation conditions, and residential or commercial use affect the choice.
Juan’s role
Juan independently completed the strategy, information architecture, design, SitePad development, responsive implementation, content structure, forms, business email infrastructure, domain configuration, and launch process.
Design approach
The site pairs short product explanations with images of installed work. The goal is to help a visitor form a better question and choose a sensible next step—not to pressure a decision.
Information architecture and visual direction
Important structural decisions.
Information architecture
- Residential and commercial positioning
- Bahia sod
- Palmetto St. Augustine
- Project examples
- Quote inquiry
Design decisions
- Placed product education near real installation imagery
- Separated audience contexts while keeping one quote pathway
- Used plain labels before specialist detail
Technical implementation
Infrastructure, responsive behavior, and access.
Email, forms, payments and platform
- SitePad website
- Quote-oriented form
- Business email
- Location details
- Domain and launch configuration
Accessibility and responsive design
- Descriptive content hierarchy
- Readable product comparisons
- Responsive form flow
Reflection
What the project clarified.
Specialized knowledge becomes more useful when people can connect it to the decision in front of them.